Licensing has always been a part of my life. Growing up, my father, Murray Pottick, was deeply immersed in the toy industry, working with iconic companies like Mego and Remco. We used to travel to toy shows around the world, from the NY Toy Fair to the Licensing Expo, and I learned the ropes of licensing, creating, and selling successful products from a young age. Oh, and I even had the chance to meet celebrities like Leonard Nimoy – a truly unforgettable experience!

I've had the privilege of working with some fantastic licensed brands, including Sesame Street, Burger King, and Wizard of Oz during my time in the toy industry. Now, as an attorney, I get to help facilitate deals between licensors and licensees, bringing creativity and innovation to life.

In this article originally published by Licensing International, I talk about how those experiences shaped who I am today. I also share a peek into my daily life, dive into some personal and professional highlights and share the lessons that my father taught me that have carried through to today. 

I invite you to read the full article to get some insights and what fuels my passion in the world of licensing. I hope you enjoy the read and find a bit of inspiration in my journey. Happy reading! Read the full article here.